Sunday, September 26, 2010

Netflix PR blunder and HUGE amounts of new watch instantly content


Last week Netflix started their new, watch instantly only program in Canada. For 7.99 Canadian dollars a month you would be able to watch an unlimited amount of online content from Netflix.com but you wil not be able to get any physical disks. This plan allows you to watch the online content from a computer, PS3, Wii, Apple products and many other devices although there are a few devices excluded. For some reason the Xbox 360, Samsung TVs, VIZIO Blu-Ray players and Insignia Blu-Ray players will not be compatible until later this year. The country of Canada was quite excited about this already as this was netflix's first move into the country but apparently this was not enough for Netflix so they decided to make the release event a little bigger than it actually was.

What did they do? Well Netflix actually paid actors to come the release event and pretend like they were just normal people who happened to be walking on the streets and saw the event. If they just walked around and asked questions to the Netflix staff it wouldn’t have been so bad but the actors made a point to go talk to the press and say how excited they were about this release. Of course, with so many people in on this plan someone was bound to talk, and of course someone did. Netflix quickly issued an apology to the public but Netflix's Vice President of Corporate Communications said the he was "unaware" about the actors and that the whole situation was very "embarrassing to Netflix." I doubt that this will really deter many people coughing up the 8 bucks to enjoy the plethora of content on Netflix.com.

Netflix recently signed a contract with EPIX allowing Netflix subscribers to view all of EPIXs content 90 days after it is released to Pay per View and Video on Demand channels. For people who are unfamiliar with EPIX, it is a company that brings together the vast amount of content from Paramount, MGM and Lionsgate studios.  These are the studios that made the James Bond, Indiana Jones and Iron Man series plus movies like The Expendables, Star Trek, and Paranormal Activity. Most people would never be able to get through this amount of content but if you are not happy…there is even more online content coming your way!
Netflix recently signed a contract with NBC which allows Netflix subscribers to have access to an extremely large library of NBC content. The list of new content is bellow.

Episodes from every season of NBC's signature comedy franchise "Saturday Night Live," including day-after broadcast of the upcoming 2010, 2011 and 2012 seasons plus hundreds of episodes from the first 35 years of "SNL."
* Every episode from the last season of the multiple Emmy® Award-winning series "30 Rock," "The Office" and "Law & Order: SVU," as well as earlier seasons of those shows renewed for streaming from Netflix under the current deal.
* All prior seasons – and eventually next year's final season – of "Friday Night Lights," the small-town drama surrounding high-school football in Dillon, Tex.
* All prior seasons of USA Network hits "Psych," the comedy featuring James Roday as a fake psychic who solves crimes with his best friend, Dule Hill; the drama "In Plain Sight," starring Mary McCormack as a U.S. Marshal in New Mexico; as well as all seasons of "Monk," starring Emmy® Award and Golden Globe® Award winner Tony Shalhoub in the title role. Prior seasons of all three shows are available to watch instantly at Netflix for the first time.
* More than 75 prior season episodes of Syfy's mainstay "Battlestar Galactica," as well as prior seasons of the network's popular series' "Destination Truth" and "Eureka" – all streaming from Netflix for the first time.


As you can see, this is very exciting news because we are getting for some shows, episodes of the recent seasons and for others, every episode ever made.

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