iPads Increase Sales of Wine

Some restaurants across the world are now using iPads to show their wine lists. I know dumb, waste of money, novelty. But then why are they selling more wine?

In Atlanta's most famed steakhouse. Bone's, which has over,350 labels in their catalog, sold 11 percent more wine than in the three weeks previous to the iPad introduction. Like Bone's, many restaurants around the world are having the same experience. Everyone using iPad wine lists seem to be having big sales jumps.

As Bone's owners and clients say, "It's not the novelty factor." The reason is easy: Reviews.

Most people don't know most items in a restaurant wine list. They may know that certain region and certain winery and certain grape and certain year are considered to be good or bad or just nice enough. But with so many choices, most people just don't know. 

Now, if you had instant access to a short review for each wine from a credible source, then you can make a decision on the spot. So when someone says that a 1995 Pingus is "one of the greatest and most exciting wines I have ever tasted", then you may decide that it's well worth the price tag.

But then again, why not just print the reviews on paper? Because it’s way easier to keep the iPad always updated, as entries get out of stock and new ones come in.